Online ordering and shopping by mail are booming. If you run a business that sends most of its products through the mail, take the time to assess the way you ship the goods. Evaluating the quality and costs of your packaging materials can be a small but effective way to cut costs and ensure your customers are receiving their orders in one piece.
Believe it or not, the tape you use can be a big part of that protection. Here are the ways the right kind of packing tape can save your business money.
The Right Tape Offers Better Protection
When you choose a tape, be sure to pick the strongest and most durable kind. It must last the journey to the customer, keeping the package sealed and the contents inside and intact. It must also resist the effects of the weather and any bumps or drops that can damage it. Water-activated tape is best, being much stronger than ordinary plastic packing tape, and it’s a greener choice. While water-activated tape and the machine needed to dispense it can be pricey, the benefits of protecting packages with it add up with fewer returns, complaints, and lost packages.
The Right Tape Offers Branding and Advertising Possibilities
Never miss a chance to promote yourself, especially with the right shipping packaging. Naturally, you can invest in packaging pre-printed with logos and other marks and symbols identified with you and your business. You can also use stickers and address labels that customers will immediately connect with you and the service you provide.
But don’t overlook the packing tape you use. Colored tape can refer to brand colors, be stamped with logos, and more. Spring for customized tape, and not only will you make an impression on your clients, but your company markings will also be imprinted on anyone else who sees the package.
Not Just Stronger, but Faster Too
If you’re still looking for ways the right kind of packing tape can save your business money, water-activated tape has another benefit—it takes less time to apply. A trained mailroom employee can use a dispenser to apply tape lickety-split with a simple but strong and classic H-seal. That cuts down on preparation time, meaning your employees can seal and send off more packages with this method than if they used individual hand dispensers. Cut costs by cutting your prep time in half or more.
Secure It
The right packing tape may not be impenetrable, but while it may be thin, it adds a barrier to vandalism, robbery, and infection. When you seal up a package, you’re not just keeping things in; you’re keeping things (and people) out.
A good seal dissuades thieves from slipping in and removing goods without being detected. It protects items like medicines and more from losing their sterility to pathogens of disease. And it keeps customers happy and coming back by protecting their orders. Stock up on the right tape and stay in business for a long, long time.
