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How will the healthcare boom impact our region?

  • 9 min to read
How will the healthcare boom impact our region?

MANSFIELD – You don't have to travel far to find a variety of healthcare options in all corners of Richland County.

Recently, Avita Health System celebrated the opening of its Level II Cardiac Cath Lab, introducing emergency heart attack care to Avita Ontario Hospital at 715 Richland Mall.

A mere two months prior, OhioHealth announced plans to expand its presence in Lexington with a 10,000 square-foot, $5 million medical office building on State Route 42 near Lakewood Road. The facility will provide more room for the OhioHealth Physician Group Primary Care practice, currently at 375 W. Main St. in Lexington, that hospital officials said was outgrowing its space.

The same day as OhioHealth’s announcement, University Hospitals broke ground on a 30,000 square-foot, $17 million outpatient health center in Madison Township. Its mission is to offer “easy access” from another portion of State Route 42 and is expected to be complete by spring 2020.

In March 2019, Akron Children's Health Center held its grand opening ceremony. The 32,000 square-foot, $12.2 million facility on Trimble Road in Mansfield centralizes care for a different portion of Richland County’s population - its youngest residents.

The healthcare industry is changing - especially in Richland County, where in a short time several healthcare providers expanded and began offering new services to the area’s increasingly aging population.

The U.S. Census Bureau predicts 20 percent of United States residents will reach the age 65 or older by 2030. Richland County’s population is already nearing that threshold -- approximately 19.5 percent of Richland County’s population is 65 or older, according to the most recent census data

In Ohio, about 16.2 percent of the population is already over that mark. This includes 9.3 percent between 65 and 74 years old; 4.7 percent between age 75 and 84; and 2.2 percent above age 85.

The numbers aren't quite as significant as neighboring Pennsylvania and West Virginia, where 17.4 and 18.8 percent of the population is 65 or older respectively -- but still, healthcare providers have responded in flocks.

As Richland County’s population ages, more healthcare facilities have opened locations or expanded existing services in the area. Mansfield’s economic development director Tim Bowersock says this isn’t a surprising correlation.

“I think they all look at Mansfield as a regional market that’s dead center between two major markets (Cleveland and Columbus) and maybe three, if you count the Akron-Canton area," Bowersock said. "They’ve all identified this area as having an aging population. It’s part of the demographics here."

But the question remains - can Richland County sustain this influx of healthcare expansions for much longer? 

We've tackled this topic before 

Back in August of 2016, Richland Source noticed a similar trend in the rapid development of healthcare options in the region.

At the time, Avita Health System had just announced plans to renovate Crestline’s vacant Geyer’s grocery store and a new Bellville clinic, only a few months after OhioHealth Mansfield Hospital announced the construction of a $5.8 million “freestanding emergency department" on Lexington-Springmill Road.

OhioHealth Mansfield’s addition of the eight-bay emergency department was comparable to Avita’s plans to introduce a 22-bed emergency department in early 2017 at its Richland Mall location. The two buildings are less than two miles apart.

Between the two healthcare providers, there are 62 beds available for emergencies within a five-mile radius in the Mansfield area.

We asked the question, are the region's health systems in a turf war? But even in 2016, the rapid growth could be explained by the same state and national trend: the growth of an aging Baby Boomer population.

In fact, the U.S. Bureau of Labor Statistics projected a 17-percent increase in medical and health services managers from 2014 to 2024. The rate was “much faster than the average for all occupations.”

Richland Public Health Commissioner Martin Tremmel also noted the traditional model of a community hospital system was changing.

“One of the criticisms around the nation and Ohio is that community doctors don't exist like they used to," Tremmel said in 2016. "The systems are huge, the amount of money spent in the system is overwhelming and difficult to control.”

The reason was two-fold: Technology and health entitlement programs. If community hospitals don’t meet the system’s standards, the hospital system’s bottom line shrinks — which results in fewer community hospitals.

Avita Health Systems and OhioHealth Mansfield downplayed any mention of a turf war in 2016. However, both media representatives at the time acknowledged competition does exist.

That trend hasn't gone away in 2019 -- but healthcare providers also insist that improving the overall health of Richland County residents remains at the core of their respective missions.

What’s the immediate impact?

Bowersock calls the local boom in the healthcare industry “a considerable growth” that filled a void in the community.

A longtime Mansfield resident, he recalled times when local healthcare options were limited. Doctors didn’t have the capacity to take on new patients, and those in need of “specialty care” nearly always needed to travel outside of Richland County.

Bowersock related the competition between healthcare providers to the competition between pharmacies like Rite Aid and Walgreen's, which are often found across the street from each other in Richland County.

“I think it’s easier to compete if you’re right next door to your competitors,” he said.

As of now, he continued, there’s plenty of the market to go around.

This trend to localize care was highlighted by Richland County healthcare providers, too. In fact, some say it’s what patients -- their customers -- are demanding.

“Healthcare is a fast paced, ever-changing environment with advances in medical research, technology and care happening rapidly and constantly. Consumers want convenient, local access to these advances,” said Todd Harford, president of University Hospitals Samaritan Medical Center. “Innovation and quick implementation is key to success in healthcare.”

He explained University Hospitals (UH) will use telehealth, the use of digital information and communication technologies to access health care services remotely, at the Madison Township building to provide patients with better access to specialists - which in the past would have been limited due to geography.

Ultimately, he said, it addresses a Richland County need.

“Our research demonstrated that this area is underserved in terms of healthcare. The new health center will meet the needs of both the Richland and Ashland County communities, and more specifically, Madison and Mifflin Townships,” Harford said.

UH Samaritan

Representatives of University Hospitals and Richland County officials broke ground for a medical facility in Madison Township in late March. 

Once complete, the two-story building first will house urgent care, laboratory, radiology, physical therapy and community spaces for educational needs, including screenings on the first floor and office suites for specialists and primary care physicians on the second floor.

Richard A. Hanson, president of UH Community Hospitals Western Region and Ambulatory Care, echoed this message in a press release, saying the UH Samaritan Richland Health Center would “meet the increased demand for outpatient services and provide primary and specialty care in Richland County communities.”

Jerome Morasko, president and CEO of Avita Health System, also highlighted the value of keeping care local.

“We do not use the hub and spoke model where patients end up being transferred out of the area for the care they need,” Morasko said. “Our board members live and work in Crawford and Richland Counties, and who better to make decisions about the services that are needed in these areas?”

Avita has 30 locations, including three hospitals. Eight clinic locations and one hospital are in Richland County. Avita Ontario Hospital was completed and opened as a full-service facility in February 2017, and has continually updated its technology and services ever since.

“Avita’s mission is to improve the health and well-being of those we serve and Richland County is in our geographic market,” Morasko said. “Before we expanded into Richland County, many patients were driving from Richland County to Crawford County for services.

“Expanding into Richland County allowed us to provide access to care closer to home for these patients.”   

Vinson Yates, president of OhioHealth Mansfield Hospital and OhioHealth Shelby Hospital, called the system’s proposed Lexington facility the “perfect example” of the healthcare industry’s changes. It will allow patients to get imaging and blood work done in Lexington instead of traveling to Mansfield.

“In the past, many of the healthcare options were centralized. The consumer market is now driving healthcare organizations to become less complex, more convenient and smarter about costs. We like to use the terms simple, accessible and affordable,” Yates said.

In the last five years, OhioHealth has invested close to $200 million in capital projects between Richland and Ashland counties. Current construction projects in Richland County include the new OhioHealth Physician Group Primary Care Practice in Lexington, a $1 million expansion to the Mansfield Hospital Infusion Clinic and other renovation and relocation projects.

“In addition to providing everyday convenience, OhioHealth is deepening its specialties to keep more care local. An example is our heart and vascular service line. Just a few years ago, we had a very experienced but smaller team of interventional cardiologists, an open-heart surgeon and vascular surgeons,” Yates said. “Now, the depth and breadth of our heart and vascular care expanded our capabilities in cardiac imaging and vascular care, as well as added electrophysiology.

“We are making care more accessible for patients, so they no longer have to drive to larger metropolitan areas to have quality care and advanced imaging.”

Even then, he said, Richland County is still underserved in terms of primary care physicians as well as a few specialties, such as urology, gastroenterology and neurology.

“We are aggressively recruiting in those areas,” Yates said.  

Akron Children’s leadership is considering localization, too, but also convenience in its recent investments.  

The system has been providing services in Richland County for more than a decade, offering primary care pediatrics and other specialty care options for local children. Its new Akron Children’s Hospital Health Center, located at 1029 South Trimble Avenue, combines many of its local services into one building.

Akron Children's Hospital

Whether it's the abundant natural light throughout the facility, toys in the waiting room, or even a "racing" track in physical therapy, everything about the new 32,400 square-foot facility emphasizes its place in care for little ones.

“Last year, Akron Children cared for nearly 25,000 patients from Richland and its surrounding counties that resulted in nearly 75,000 patient visits,” said chief operating officer Lisa Aurilio. “We recognize the stress that families experience if, for example, they have to travel far to see a pediatric cardiologist, orthopedic surgeon or another specialist.”

The hospital’s goal, she continued, has been to alleviate a family’s stress by bringing specialty care closer.

“In our current center, for example, you may see a pediatrician recommend speech therapy or physical therapy for a child, and instead of writing down a different address, now that child can simply walk down a hallway to meet and begin working with their new therapist, and the pediatrician and therapist will be able to closely collaborate on the child’s progress,” Aurilio said.

Aurilio isn’t too alarmed by the interest in Richland County, either.

“It’s not surprising to us that other healthcare organizations would want to build facilities in Richland County” she said. “It’s a wonderful community, but we just focus on what we know and do best, which is pediatrics.”

Avita CEO Jerome Morasko

Avita CEO, Jerome Morasko.

Morasko, of Avita, recognized the competition as a positive -- something that benefits the entirety of Richland County.

“These new facilities provide patients with more access to care,” he said. “Previously, patients could not find primary care and were having long wait times in the existing emergency room.

“Richland County was underserved and patients were seeking healthcare in neighboring counties. Competition can be a good thing and makes us strive to do even better.”

What’s the long-term effect?

If there truly is a correlation between Richland County’s aging population and the influx of healthcare facilities coming to Richland County, one question remains: What happens after the Baby Boomers?

Hospital leadership says there was a void anyway, that Richland County was underserved. Bowersock agrees to some extent.

“I know their thought is that there's still going to be demand, and we'll still be able to support what's being built now and if not, what's there now and more,” Bowersock said. “I think at the level it is now we're fine, and we should be fine.

“I don't think they put the money and the investments, the millions of dollars that are being invested here now, if they didn't see 15 or 20 years from now.”

OhioHealth

OhioHealth's new facility will be located on State Route 42 near Lakewood Road.

Yates, of OhioHealth, admitted it's difficult to forecast how the industry will evolve.

“The healthcare industry is moving at lightning speed, so it will be difficult to predict what it looks like in 20 years. We do know technology will transform healthcare,” he said. “For the next 20 years, we will continue to follow our mission to improve the health of those we serve.

"We will continue to adapt to the needs of the community – like we do today.”

Avita’s leadership imagines its future healthcare system as “bigger and better than ever.”

“If the population starts to fluctuate, we will strategically adjust and make changes as needed,” Morasko said. “We are very appreciative of the support from the community and strive to continue to provide quality care and increase access to needed services.”

More specific short- and long-term goals are set annually on a strategic planning retreat, where Avita leadership, “look(s) at what is missing and needed in our communities and look(s) at ways we can fix those holes.”

Akron Children’s and University Health Systems shared similar sentiments. Like Avita and OhioHealth’s presidents, their leadership promises to continually monitor demographic changes and industry trends so they can make proactive adjustments.

As for Bowersock’s take on Richland County’s future, he’s optimistic. He’s hopeful that current initiatives like the Mansfield Rising plan could drive an increase in Richland County’s younger population - or potential future patients - for its many healthcare facilities.

“I think we're already seeing more young professionals anyways, at least I'm seeing more. And we're seeing the downtown improve and that seems to be bringing in a younger crowd here,” he said.

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