ASHLAND — The newest in-person destination for original equipment manufacturer and aftermarket machinery and vehicle parts is open.
A grand opening and ribbon cutting ceremony for Iron Wing Parts took place Friday at the parts superstore, 1111 Faultless Drive.
It’s the first retail experience Iron Wing Parts has rolled out to customers since the business was launched (online only) about 18 years ago.
Iron Wing Parts an arm of Lippert Enterprises
Lippert Enterprises is the parent company of Iron Wing Parts.
Lippert, celebrating its 50th anniversary in Ashland this year, helps on-highway truck, construction, forestry, agriculture, material handling and crane original equipment manufacturers improve their delivery times and streamline dealer returns.
It also frees up warehouse space by purchasing and managing obsolete, slow-moving and excess inventory.
Ashland Mayor Matt Miller said Lippert has been a great community partner to the city.
“I think this may be one of the first times people are going to better understand what actually happens at Lippert Enterprises and Iron Wing,” Miller said. “Certainly for our community, the reality is Lippert Enterprises means so much to us.”
Iron Wing Parts began about 18 years ago as the online e-commerce arm of Lippert, said Brad Beckwith, who’s involved with both Lippert and Iron Wing parts. His wife, Jennifer Beckwith, is the CEO of Lippert Enterprises.
“It’s been a labor of love,” she said. “We want to thank our ownership, our management and everyone who has worked on this facility. There’s a lot that goes on behind the scenes for the type of inventory that we bring in here.”
Earlier in Lippert’s history, Beckwith said people would occasionally visit and ask to take a look around at the inventory. As the company has grown, so has the amount of inventory.
“It’s (warehouses) not a real friendly place where you can walk around and see product,” he said. “Stuff is in big bins, up off the ground and it’s hard to really tell what’s there.”
In October 2025, Iron Wing put 1,500 items on the floor in its 30,000-square foot warehouse at 1111 Faultless Drive and advertised a two-day sale through social media for people to browse product.
In total, its 800,000 square feet of combined space carries close to 1 million line items across its entire campus, Beckwith said.
Photos by Hayden Gray
Positive response leads to extended availability
The large response was a welcome surprise for Beckwith and company. At the beginning of 2026, the parts superstore began opening one day a week to the general public. By July, the experiment proved successful enough to begin welcoming customers six days a week.
Brandon Carpenter was hired as the store manager. Beckwith said Carpenter’s truck driving and semi-truck upfitting background made him a perfect fit.
“We’ve all worked very hard to get to this point,” Carpenter said. “It’s been an amazing experience working with the Beckwith and Lippert families. We’ve got a great team here and we’re really excited for the future of this location.”
Renovations were made inside the warehouse to accommodate a parts counter and offices for the staff and employees.
“The main point was just to kind of give folks a look behind the curtain as to what we did,” Beckwith said. “Right away we noticed, immediately, lifelong Ashlanders walking through our doors and saying, ‘I’ve driven by this building a million times. I had no idea what you did here.’
“If they did live here, they didn’t think the general public could come in and just buy something.”
If customers are looking for an item that’s not on the floor, staff is ready to assist at the parts counter to locate the item and have it pulled from another building. The customer can still be out the door with their part by the end of the day.
“The exposure gives us a whole new channel and group of customers,” Beckwith said. “In addition to that, as customers have come in and given us ideas of what they’re looking for, if we can source it we’re bringing it in for them.”
Iron Wing Parts recently became a national distributor for Bostrom Seating, a semi-truck seating manufacturer in Alabama, he said.
For folks with a curiosity of the business, what it does or what it sells, Beckwith encouraged them to visit Iron Wing to see for themselves. He said customers have visited from Kentucky, Indiana, Michigan and West Virginia.
Purchases can still be made online, too. Iron Wing ships globally by ground, air and sea.
“Our team has a lot of pride in the industries that we support. The industries that we support, especially construction and trucking, are the backbone of our country,” Beckwith said. “The fact that we get to play a role in keeping their machines on job sites and those trucks on the road means a lot to us.
“We’ve learned so much about what their needs are and what’s important to them. They’re the people that keep America moving and we’re proud to be part of that industry and to support them in any way we can.”
Iron Wing Parts is open Mondays through Fridays from 9 a.m. to 4 p.m. and Saturdays from 9 a.m. to 1 p.m.
